actress teri polo The Shophound
Ralph Lauren’s speedy turnaround on Bleecker Street is a hair away from completion, while we have been
speculating for weeks about what would go into the store, now we have confirmation. The new, larger space at the corner of Bleecker and Perry Streets will house an expanded women’s store, previously across the street. That explains the new, brightly whitewashed exterior, which matches its predecessor and contrasts with the black paint on his still tiny men’s store next door.
Originally, we thought L’Uomo’s former digs might become a showcase for his men’s Purple and Black Labels, but really, doesn’t it make the most business sense to expand the women’s boutique?
Yes, it does, and now that it’s no longer a cramped little stall, it will probably become a mint like Ralph’s other Manhattan stores.
And does that mean the former women’s space across the street will now become available?
Don’t be silly. In a colonization plan that rivals his conquest of the block between 71st and 72nd Streets on Madison Avenue, Ralph is keeping the other space for another store concept which, judging by the baby blue bow on the window, is likely to be an infants and children’s clothing shop.
That makes Ralph the champ on Bleecker with four separate shops on the street. Marc Jacobs is close on his heels with three shops (but still five total in the West Village), and James Perse hangs in third place with two.
The new women’s store is currently crawling with PRL staffers clad in their instantly recognizable company wardrobes, scurrying to make sure that each display is placed just so. Look for it to be open by this weekend, if not before.
We always appreciate the opportunity to peer into a store that is under construction, but when we walked past Ralph Lauren’s upcoming space on Bleecker Street, yesterday, we had no idea they would be so far along. It seemed that only a few weeks ago, L’Uomo was just clearing out, but already, Ralph has installed his signature cabinets and heavy moldings, all painted pristine white. New wooden floors were being buffed, and it looked for all the world like the store would be ready to open in a few days.
Perhaps the fact that L’Uomo’s dcor consisted of bare brick walls made the renovation easier, or possibly Ralph has simply got part of the construction staff that Topshop so desperately needs.
We’re still not sure what Ralph has planned for this store, though at this point we are guessing that either his men’s or women’s store will be moved to the new space, and one of the remaining spaces could be converted to house one of his other product lines,
like children’s perhaps?
Apparently, it won’t be long before we find out.
Those of you who are under the impression that the Olympics are a celebration of the world’s greatest athletes, prepare to be disillusioned. The Olympics have become a worldwide marketing extravaganza. The athletic competition component seems to have become an entertaining byproduct.
Beijing’s Opening Ceremonies start two weeks from Friday, which will also mark the opening of the Nike Sportswear store on Mercer Street as well as (the store) Opening Ceremony’s all night Olympics party.
Ralph Lauren has the jump on both of them. His official Olympic and Paralympic collection is available now to athletes and athletic supporters spectators alike. Ralph has made himself a popular official sports outfitter, and as in the past, he has smartly chosen to show the line on bona fide athletes.
That’s Olympic rowing team member Guiseppe Lanzone in the pucture, giving Ralph’s favorite athlete, polo player Nacho Figueras, a smoldering run for his modeling money. If the sports thing doesn’t work out (and even if it does), we feel confident that there will be plenty modeling opportunities for Giuseppe in the future. Open and Wimbeldon gear has been replaced by giant Chinese characters which read Beijing, as well as the expected Olympic insignia.
Brace yourselves, this is only the beginning. We fully expect to be clobbered by Olympics marketing from now until mid August.
More beautiful athletes after the jump:
Wayne Meichner, Polo Ralph Lauren’s new retail president tells DNR that freestanding store’s for Ralph’s deluxe men’s Purple and Black Labels are “in the cards”.
That means it’s happening, and of course, faithful readers will know that PRL has taken over the former L’Uomo space next to its current men’s store.
Are we being too presumptuous to put two and two together?
Ralph’s new space is one of Bleecker Street’s most desirable corner stores by anyone’s measure, so we can only theorize that it would make a perfect showcase for either of trhe luxury collections.
This is the part of the post where we all complain about how Bleecker Street has been ruined and blah blah blah, but honestly, there’s not much more to add to that story. What’s done is done, and that asinine cupcake line ain’t goin’ nowhere.
Anyway, last time we checked, there wasn’t much going on in the empty corner space, and so far we haven’t heard any official news about what’s going in there. but now we have an idea of the possibilities.
Purple, Black Label Stores Are Possible (DNR)
It’s hard to take issue with the CFDA’s charity inititatives, and we have no complaints about their ongoing Fashion Targets Breast Cancer efforts that have raised substantial funds for cancer research
We do take issue, however, with this shirt.
It was designed by Ralph Lauren, who created the bullseye logo that has identified the FTBC efforts for some time now. Typically, it sits on the center of a t shirt in an inoffensive sort of way. Shrink it and move it, however, and we have some problems.