polo button down shirts for women These running shirts are all about the pockets
If you a distance runner or a cyclist, pockets come in handy. You need them for stashing your ID, some cash, a few energy gels, maybe some baby wipes. So wouldn it be smart if fitness apparel came with lots of pockets, instead of just a tiny one barely big enough to hold a stick of gum?
CHRIS GRANGER / THE TIMES PICAYUNEMonique Valentino, an avid cyclist and distance runner, created Back Pocket Sports shirts because she wanted more pockets and cuter patterns for her fitness wear.
That what Monique Valentino thought when she started making shirts to wear on her marathon training runs and distance rides. She designed a top that had three back pockets, deep enough to fit the essentials but thin enough to not feel bulky. At events, other riders and runners started taking notice.
wear them, and people would ask me, did you get that? And friends would ask me if I make them one, she said.
And with that, Back Pocket Sports was born. The tiny line includes three shirt styles a crisscross back design, a double banded back and a V neck tank. They come in about a dozen cute prints, from gold fleurs des lis, to pink camo, to daisies and hibiscus florals. Each of the shirts features three back pockets.
The tops retail for $39.95 to $54.95 at Louisiana Running on Canal Street and Varsity Sports on Magazine Street.
Valentino, 49, isn new to the apparel industry. A New Orleans native and Mount Carmel Academy grad now living in Dallas, she studied fashion buying and merchandising at the Fashion Institute of Technology in New York and worked for Polo Ralph Lauren for eight years in New York and Europe. After moving back stateside, she came home to New Orleans and worked for Wemco before moving to Dallas to do market research for retailers.
When the economy tanked, Valentino lost her job. With the extra time on her hands, she pulled out her sewing machine.
was cycling and running to keep myself sane while I was unemployed, she said. jerseys are tiny versions of a man shirt. They terrible; they make you look dumpy. I wanted something that looked feminine and fun even while I was sweating. And I wanted pockets, that was my main thing.
CHRIS GRANGER / THE TIMES PICAYUNEThe shirts come in three styles and about a dozen patterns.
The shirts are made of a quick drying poly spandex blend and are manufactured in Miami. She kept the line small to start she self financing the start up and now has a day job but she has goals of branching into other fitness apparel, including post workout wear.