jerzees polo shirts These toddlers have a fancier life than you
If you thought luxe labels like Dior and Gucci were just for the grown ups, think again. These da
Silver rattles must be a thing of the past tiny tots are being born with not just a silver spoon in their mouth, but also an enviable wardrobe full of international designer clothes and accessories. If you thought luxe labels like Dior and Gucci were just for the grown ups, think again. These days, young mothers can flaunt a logo on anything from a baby pram to little booties. And it’s not just clothing.
Parents are leaving no stone unturned to pamper their toddlers with posh accessories like strollers, high chairs, gadgets, watches and more, costing between Rs10,000 and Rs40,000. The fashionable babies can be spotted at birthday parties or weddings in the city, and it’s not just mom who makes sure they are dressed to the nines the fathers are equally involved in the shopping for and dressing up of their children.
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Naturally, little girls get the first pick, with designer offering a larger options to choose from, such as labels like Baby Dior, Fendi Kids, Paul Smith Junior, Dolce Gabbana, Chloe and Karl Lagerfeld Kids. Since her size changes every few months, I order a fresh lot from their online store to stock up on more. She also has dresses from Gucci.”
Little Riaan Gupta (extreme right) is dressed in fun brands like Kenzo and Stella McCartney by his parents Ritika Bhasin and Saurabh Gupta.
Sharing the sentiment, Khushboo Bhandari, a homemaker and former coordinator at the Ardee School, Golflinks, states, “My favourite brands for my oneyear old daughter Evanna is also Ralph Lauren, particularly their sleep suits, because they use very soft cotton for babies. Also, the clothes come in a variety of subtle English colours.” Other brands on Khushboo’s go to list are dresses from Burberry, hats from Kissy Kissy and shoes from Baby Gucci for Evanna’s formal wear at weddings and birthday parties.
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The boys are not far behind. Brands like Kenzo Kids, Paul Smith Junior, Young Versace, Tommy Hilfiger, Dsquared2, Boss and Polo Ralph Lauren among others cater to everything from T shirts to socks, suspenders and even bow ties. “I don’t believe in serious luxury brands for my one year old son Riaan, so I stick to funner labels like Stella McCartney, Comme Des Garcons and Little Marc Jacobs,” shares jewellery designer, Ritika Bhasin Gupta.
Like other mums, her child’s wardrobe consists of about 15 20 per centof branded clothes and around 80 per cent of branded ones. She adds, “I buy off beat clothes for him since he is a boy and there is only that much you can experiment with. I like designer clothes that are a bit comic, kiddish and fun you don’t want your child to be in serious brands.”
Of course, grooming and gadgets go with the territory, and founder of 10on10 exhibits, Payal Sen is particular about it for her two sons eight year old Vansh and four year old Adityaveer. “This summer I’ve been giving them the Ronaldo haircut cropped on one side, and longer on the other. As for formal clothing, I think it looks quite cool if boys mirror the way dad dresses. My husband likes to wear corduroy jackets and velvet jackets during winter, Nehru jackets with jodhpurs, and moccasin shoes, and the boys wear similar clothing when going out.”
Pocket squares, suspenders and bowties are an integral part of their clothing too, and they even have their own cologne by Ralph Lauren for kids. “On their birthdays I would get them a puffer jacket from Armani or Gucci Kids, but I don’t want to make them brand conscious at such a young age. I concentrate more on the overall look instead. Designer garments are mainly for birthday parties because that is their main outing is,” she adds.
Evanna is all smiles in her classic check Burberry dress.
However, since children grow in size very fast, picking the correct size is imperative. “In the first year, the child’s size changes every month. Since Evanna is a tall baby, I always buy one size bigger. If the clothes are a bit loose, it’s more comfortable for the child. Plus, they will wear it for at least two months extra,” says Bhandhari. She also suggests not buying a snug fit for the child, as it will only last a few weeks.
As for Bhasin, while buying a size bigger is essential, the fit is important as well. She shares, “You can’t call these clothes an investment you’re buying it for a trend, to take your kids out in for play dates or weddings. You have to keep them properly dressed, because it is also an impression on the parents’ personality.”
Evanna parents Khushboo and Kevin Bhandari indulge in her clothes with brands from across the world.
The young mother adds, “I like made to size clothes. Yes, one size bigger is ok, but you can’t make them wear oversized clothes to make utilisation of money. You’d rather buy 5 things instead of 20, but they should look good.” Once the child outgrows the garments, the clothes are usually kept safely for the next child in the house, or for the newborns of friends.
Yet given the fact that the clothes are around one tenth in size as compared to adult sizes, the prices are comparable. While Gucci children’s shoes can cost anywhere between Rs13,000 and Rs28,000, a Versace shirt can cost Rs7,900, a Burberry between Rs7,800 and Rs45,000 and a Gucci dress for anything between Rs8,800 and Rs51,550.
Meanwhile, for boys, a pair of Paul Smith Junior jeans cost around Rs4,550, an Armani Baby collared shirt is around Rs7,900, a Kenzo sweatshirt is around Rs5,000 and Fendi socks are for around Rs2,300. Naturally, most of these brands are not readily available in the country, with only one store at Emporio Mall Les Petits, housing them.
Online shopping is the chief recourse for these moms, supplemented by trips to the UK and the US. But as any mother and a fashionable one at that would agree, it’s totally worth it.