polo outlet in atlanta Golf clothing companies dial it down
ORLANDO, Fla. Walking the floor of the Orange County Convention Centre during the PGA Merchandise Show can leave your head spinning.
But it always cool to check out new clothing lines and cutting edge equipment. My final look around this week included a stop to check out what was new with two of the big golf clothing manufacturers: PUMA and Galvin Green.
Of PWRShape, MacNeil said: wanted to really focus on the female consumer, make her a skirt, a pant, really a whole bottoms line that makes her feel tucked in, comfortable, nicely shaped and flattering on the course. It really a focus and differentiator for us against a sea of sameness in the women market. So far this year, we up 50 per cent in women bottoms, just based off the PWRShape, versus last year. the men side, MacNeil said: big initiative is Fusion Yarn. We really made our bread and butter on big, bold graphics in the past. That what Rickie (Fowler) likes to wear. But, as Rickie grows up, he becomes a bit more sophisticated and discerning. The brights are not gone, but they done in an off course wearable way so you can wear it to the office or barbecue and it doesn look like you just went golfing. We want to try and keep that DNA, but do it in a more wearable way. Hendren, Galvin Green President USA, talked about his company new product lines: got the C Knit, a new Gore Tex technology that highly water resistant, ultra lightweight, breathable and 100 per cent windproof.
really the talk of the show is our Edge line. We branching off the typical Galvin Green, bringing a little urban lifestyle meets golf. The name is perfect. It a bit outside the tradition you used to from our brand and others. It something you can wear to dinner. It something you make a statement with. foundation of Galvin Green has long been its use of Gore Tex in a premium market.
are a lot of people trying to be everything to everyone, Hendren said. know who our consumer is. We play in the premium market. is also big in the golf shoe market. The PWRAdapt new tour shoe, with independent three dimensional cleats, was launched by Fowler.
Explained PUMA global head of footwear and accessories Grant Knudson: performs like it has cleats, but it the comfort of a spikeless shoe. It blends performance and lifestyle, that what we try to do. there PWRSport, the company spikeless shoe, super casual with a high level of comfort.
challenge is staying innovative and ahead of the trends, Knudson said. fuel is innovation. Anyone can come out with something crazy that looks like a clown shoe, but how do you come up with something that truly innovative, that guys and gals want to put on their feet and wear every day? INSIDE SCOPE: Nikon has built a terrific reputation for its cameras. Its rangefinders are also great in both results and price.
Nikon senior sales manager Scott Crawford explained: new technology is optical stabilization (Coolshot 80 VR and 80i VR, the VR stands for vibration reduction). The greatest problem that any hand held (laser rangefinder) devices have is the ability to hold it steady. It can be age; that most common. Maybe it not age or disease. It may be cold, adrenaline, caffeine, alcohol. I know someone in Denver that works in a retail golf shop. He called me up and said: just tried your product and I need to tell you my story. I 65, I have Parkinson disease. I can handhold anything because of the tremors, but I can handle your product and it stabilizes which solves my problem. CAN SEE CLEARLY NOW: Under Armour Eyewear (made by Eyeking) has a couple of new products for golfers.
Said Paul Herman, Eyeking western regional sales co ordinator: very new thing is the Tuned golf glasses (launching in early March). Last year, we had our Game Day lens, which makes the greens pop, it makes the ball pop a bit more. Tuned is Game Day on steroids, pretty much.
wanted something that was, I know where the fairway starts, I know where it ends, I know where the medium rough starts and goes into thicker rough. This helps differentiate contrast. Where you get the really big benefit is on the green, being able to read that putt a bit better.
best way to describe it is there are certain conditions and what we want to do is tune the lens to enhance those features. Think of it as an equalizer on the radio. If you listening to rock music, you want to hear it on the rock setting because you going to highlight more of the bass, more of the treble. If you listening to jazz music, you don want it on the rock setting because it not highlighting its features. That what we done with the lens. It going to give you the best output for your eyes. new is the Recovery lens, which has a soothing and calming effect.
NO MORE TIGHTY WHITIES: Automotive engineer John Polidan is looking to knock off the need for whities. The president and CEO of UFM (Underwear for Men, which has a tagline Support Your Manhood) said: had a specific need and I had to come up with a solution. My wife got tired of me wearing tighty whities, I had to come up with something that looked decent and provided the support a guy needs. he created underwear with a drawstring that provides and isolation. It kind of a bra for guys. It provides support without having to go tighty whitie.