polo promo Menswear takes top billing at first New York Fashion Week

cheap polo outlet Menswear takes top billing at first New York Fashion Week

NEW YORK Ladies, step aside just a little. The men are craving a bit of the spotlight. fashion, women’s clothes tend to get most of the glory. But the industry is aiming to change that, one chic skinny suit at a time. On Tuesday, New York welcomes its first stand alone Fashion Week for men. Europe’s fashion capitals have been holding men’s fashion weeks for years. But in New York, menswear has been tacked onto the much higher profile women’s collections shown in September and February, making it seem like a much less glamorous, er, little brother, as well as putting it out of sync with the market schedule for men’s clothes.

But the menswear market is growing faster than womenswear and has been for several years. That means it’s the right time for the new venture, says its chief organizer, Steven Kolb, CEO of the Council of Fashion Designers of America.

“It was the perfect time to push the envelope and show what talent and innovation there is in menswear,” Kolb says. “We’ll have a clean slate. When you start from scratch, you can build it into what you want it to be.”

Some big names are showing, along with a number of up and comers. Among the most prominent labels: Michael Kors, Polo Ralph Lauren, Calvin Klein, Thom Browne, Tommy Hilfiger, and Rag Bone.

And there’s a big name coming back: American designer John Varvatos, who’s been showing in Milan for years. fashion.

“Anything that puts the focus on American designers and fashion in general is a good thing,
polo promo Menswear takes top billing at first New York Fashion Week
” Kors said in an email message. “This is a big step for the men’s industry because it provides a larger platform for conversation around menswear, and that’s always important.”

Kors sees a clear uptick in consumer enthusiasm for men’s fashion in recent years.

“If you look at the men’s fashions weeks in Europe and you look at how men are dressing today,” he says, “there is more of a focus on looking, and dressing, stylishly. I think it started because, to be honest, most men aren’t wearing a suit every day anymore. They’re looking for clothes that are a bit more laid back but still have that polish and that power. It’s almost forcing them to pay more attention to detail and fit, which I think everyone can appreciate.”

Another factor in rising interest is what Kolb calls “the democratization of fashion” for example, capsule collections from top designers at retailers like Target and of course the ability to shop online. (Amazon is the marquee sponsor of the inaugural Fashion Week: Men’s, to be held in downtown Manhattan.)

And there’s also, he notes, the growing celebrity influence for example, high profile athletes showing a love for fashion. “These guys have shown a less traditional sense of style that has trickled down,” Kolb says.

The event comes at a busy time for the buyers, editors and celebrities who attend fashion shows: on the heels of Fashion Weeks in London, Milan and Paris. “We’re very aware of the fatigue that may exist,” Kolb says. “But we’ve created an exciting roster of designers. It does require a couple more days and a bit more of a budget, but there are some American editors who maybe can’t afford to travel to Europe, but they can come to New York.” (For those who do come, Kolb says organizers have been offering incentives to ease travel costs.)

The week will surely have a more relaxed feel than the frenetic women’s weeks; many of the designers are showing presentations rather than runway productions.
polo promo Menswear takes top billing at first New York Fashion Week

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